STEVEN SEVERSON
INTEGRATED GRAPHIC DESIGNER
Senior Graphic and Production Designer with years of professional experience in advertising and branding agencies and studios, whose target markets include the pharmaceutical sector, healthcare professionals, patients, and retail consumer audiences.
Campaigns and projects involve every means of multi-channel and cross-media design and production.
Ogilvy/Hogarth (WPP)
Castrol Limited - Print collateral
Print projects for Castrol Oil include in-store displays, oversize wall wraps, z-folds, brochures, print on demand, magazine spreads.
My process entailed assessing creative briefs, collecting copy, stock images, and supporting assets. Performing typography, image retouching, concepting, and creating layouts, typically with optional versions. QA at project completion and finalizing deliverables.
Shown here are two print projects: POD Safety bulletins and promotional cards.
Ogilvy/Hogarth (WPP)
Castrol Limited - Web banners
Banner ad projects typically involve designing and laying out many versions of standard size banner ads.
These were built exclusively in Photoshop. Attention to detail ensured consistency of the look and feel across all banner ad sizes, while adhering to Castrol's branding guidelines.
Shown here are two sets of banners.
Ogilvy/Hogarth (WPP)
Tyson Foods - Hillshire Farm
Image retouching and compositing
Shown here are two full-page hires composite images for use in print and digital projects.
These compositions were created with various high-resolution images, marked up loose layouts indicating required changes and directions such as getting accurate brand colors onto the labels, color and tonal enhancements, extensive retouching, and cleanup of the packaging, creating accurate shadows.
Ogilvy/Hogarth (WPP)
Hyatt Corporation
Emails and digital assets
Shown here is one email built to two sizes, one for desktops and one for mobile devices.
Email campaigns ranged in size from single emails to many email versions for global geographic targeting. Campaign projects included: animated video and static social posts for Instagram and Facebook. Animated LCD screen displays.
The process for these projects entailed creating tight layouts from supplied rough layouts. Deliverables for projects are pixel-perfect modules of any email section containing images, art, logos, etc. Retina resolutions are considered. Each module is a PNG file created from master layered and editable Photoshop files, which are then packaged for developers.
Razorfish Health (Publicis)
Astellas Pharma Inc.
PowerPoint presentation deck
Work with Razorfish Health included creating large PowerPoint presentations, some upwards of one hundred slides.
The decks are entirely created using InDesign. Slides are exported from InDesign and placed into PowerPoint.
Creating these decks requires extensive typography, chart and graph creation and alterations using Illustrator. Retouching work included outlining images, altering artwork.
Tris3ct LLC
ConAgra Brands - Orville Redenbacher's, Marie Callender's
Shelf talkers and retail shipper displays
Shown here are two Marie Callender's shelf talkers and an Orville Redenbacher's shipper header and hutch.
Tris3ct LLC. was a creative agency whose expertise includes advertising, digital, social, consumer promotion, shopper, and content marketing.
Work included In-store displays such as posters, window and floor clings, vehicle wraps, billboards, end aisle displays, product packaging and labeling, coupons, brochures, booklets, post cards and more.
My work with Tris3ct was production. Keylining files, pre-press preparation, quality assurance. Other tasks involved layout and design, image retouching, some 3D CGI.
Tris3ct LLC
ConAgra Brands - Slim Jim
Mark Anthony Brewing - Mike's Hard Lemonade
CGI / 3D Visualizations
Featured here are four 3D renders. These renders included modeling, texturing, lighting, scene setup, rendering, and Photoshop editing and enhancements. The labels, product and shipper textures were created from working files from Photoshop, InDesign, and Illustrator. These images were rendered with Blender.