Hyatt Corporation

Ogilvy/Hogarth (WPP)

Email campaigns ranged in size from single emails to many email versions for global geographic targeting. Campaign projects included: animated video and static social posts for Instagram and Facebook. Animated LCD screen displays.

The process for these projects entailed creating tight layouts from supplied rough layouts. Deliverables for projects are pixel-perfect modules of any email section containing images, art, logos, etc. Retina resolutions are considered. Each module is a PNG file created from master layered and editable Photoshop files, which are then packaged for developers.

Hyatt digital campaigns range from very few pieces to many. Some projects included multiple emails targeting unique groups such as benefit members, nonmembers. Additional messaging included reminder emails, member benefit promotions, and versions for international resorts and hotels. These designs and layouts were designed by Art Directors and delivered to me for production, rounds of changes and final packaging and delivery to developers.